I’m Justin Lake, the Director and Founder of Think Numbers. With over 18 years of experience in commercial finance, I’ve had the privilege of working in senior finance roles across six different industries. My journey has taken me to the forefront of numerous finance system implementations, strengthening the commercial and finance capabilities of organisations across Australia.
I founded Think Numbers to solve a common business challenge: the gap between financial expertise and technological insight. I understand how difficult it is to find the right balance when undergoing major system changes. That’s why Think Numbers is built on the principle of providing that perfect equilibrium—helping businesses grow with confidence and clarity.
As a Chartered Accountant with an MBA from the Australian Graduate School of Management, I bring both strategic vision and hands-on experience. I’ve worked extensively with a wide range of finance systems, including SAP, Oracle, TM1, and Microsoft products. My platform-agnostic approach means we always focus on what’s right for your business—not what’s popular.
Let’s shape smarter, more agile finance functions—together.
Why Think Numbers Exists
At Think Numbers, we saw a fundamental problem in financial systems: outdated, manual processes slowing down decision-making and limiting business potential. Founded by Justin Lake, our mission is simple—to bridge the gap between AI and finance by providing intelligent automation solutions that revolutionize financial operations.
🚀 From manual spreadsheets to AI-driven insights, we help companies move beyond traditional finance functions and embrace a future of real-time decision-making, predictive analytics, and automation.
🎯 Our goal? To empower CFOs, finance leaders, and enterprise organizations with the AI-driven tools they need to optimize financial performance, streamline processes, and drive efficiency.
AI-Driven Finance Automation
Innovation
Integrity
Efficiency
Data-Driven Insights
